Schedule COBRA Demo

Kristine Gent Farrell

Director of Account Management
Kristine Gent

As the Director of Account Management at Sterling Administration, Kristine Gent leads a team dedicated to fostering strong, long-lasting client relationships. With a strategic focus on client satisfaction and retention, Kristine ensures that Sterling’s clients receive exceptional service and tailored solutions. Her leadership and expertise drive the account management team in consistently delivering value and support, establishing her as a vital part of Sterling’s commitment to customer success.

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Upcoming Webinar

Tuesday, July 8, 2025 | 10 AM & 1 PM (PST)

COBRA and Open Enrollment: What Employers & Brokers Need to Know

COBRA and Open Enrollment don’t always play nicely—unless you know the rules. Join us for a 30-minute webinar designed for employers, brokers, and benefits administrators to navigate COBRA compliance, improve communication, and ensure a seamless enrollment experience.

We’ll cover:

  • An overview of COBRA Open Enrollment timelines and requirements
  • Best practices for notifying qualified beneficiaries
  • How technology can streamline your COBRA open enrollment process
  • Tips for managing elections and premium changes

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